Shortcuts on this site - extended Go to content

Focus Groups

A focus group is a focused discussion where a moderator leads a group of participants through a set of questions on a particular topic. Focus groups are most useful early in the development process during the planning and gathering of requirements. You can get feedback about concepts, strategies, prototypes, products, services or to obtain consensus about specific issues.

Our experts can help conduct the focus group in our dedicated user testing lab or in another location depending on the circumstances and your requirements.


  • Conducting a focus group before prototyping can save money
  • You get a lot of useful ideas from your users
  • Relatively inexpensive if the participants are from one geographic area.


  • A summary report of findings and themes, that emerged during the sessions.
  • Transcripts from the sessions, video or audio clips.

How long does it take?

Usually 1–2 weeks depending on the number of participants and focus group sessions.

Questions? Looking for a quote?

Our Clients

view more

Our Usability Lab

  • design workshop in our usability lab
  • user testing in our usability lab
  • observer room in our usability lab
  • our usability lab
  • room for testers in our usability lab

more about the lab

Why choose us?

We know
Czech users

Local knowledge meets research.

See our latest study

Fast recruiting

Get users in 1 week.

Tell us what you need

Own Usability Lab

The lab with the latest technical equipment.

Come visit our laboratory

Close to the airport

Get to the lab in 15 minutes.

Our location on the map

Perfect English

And translation services for tests.

Call us at +420 277 004 688

Lots of successful tests

We have a lot of happy clients.

See our Clients