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Focus Groups

A focus group is a focused discussion where a moderator leads a group of participants through a set of questions on a particular topic. Focus groups are most useful early in the development process during the planning and gathering of requirements. You can get feedback about concepts, strategies, prototypes, products, services or to obtain consensus about specific issues.

Our experts can help conduct the focus group in our dedicated user testing lab or in another location depending on the circumstances and your requirements.

Benefits

  • Conducting a focus group before prototyping can save money
  • You get a lot of useful ideas from your users
  • Relatively inexpensive if the participants are from one geographic area.

Deliverables

  • A summary report of findings and themes, that emerged during the sessions.
  • Transcripts from the sessions, video or audio clips.

How long does it take?

Usually 1–2 weeks depending on the number of participants and focus group sessions.

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