References - Eyetracking

Before the launch of the version of the Czech TV website design, we ran a thorough eye-tracking study of the homepage visual design. Several deficiencies were discovered and remedied before the launch.

We also ran an extensive user reasearch of the Czech TV's Kids' portal. A thorough user testing with children discovered serious usability issues – game controls, navigation and information architecture. A quantitative user research at several schools provided valuble information on how fun and attractive the games are for the audience.