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References - Eyetracking

Česká televize

Česká televize

Before the launch of the version of the Czech TV website design, we ran a thorough eye-tracking study of the homepage visual design. Several deficiencies were discovered and remedied before the launch.

We also ran an extensive user reasearch of the Czech TV's Kids' portal. A thorough user testing with children discovered serious usability issues – game controls, navigation and information architecture. A quantitative user research at several schools provided valuble information on how fun and attractive the games are for the audience.

Realization date

June 2010


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Lots of successful tests

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