Eyetracking is a method of observing the behaviour through the analysis of gaze patterns – where and how long people look. Its power lies in combination with the think-aloud protocol of classic Usability Testing as eyetracking alone can only tell you what people look at, but not why.
The eyetracker is a portable device. The test can be carried out in our dedicated user testing laboratory or at a place of your choice. Our experts will analyze the results and provide you with improvement suggestions.
This method is excellent for measuring final visual design deliverables. We recommend User Testing for designs in earlier stages and situations where discovering usability issues is a priority.
Eyetracking will tell you
- what part of your design draws attention and what they avoid (e.g. advertisement banners)
- how people see the page and how they move through
- Heat map of each page tested with annotations
- Interpretation of the results by our experts
How long does it take?
You will get the results 2–3 weeks from the time you place your order.
Questions? Looking for a quote?
Why choose us?
Local knowledge meets research.
Get users in 1 week.
Own Usability Lab
The lab with the latest technical equipment.
Close to the airport
Get to the lab in 15 minutes.
And translation services for tests.
Call us at +420 277 004 688
Lots of successful tests
We have a lot of happy clients.