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Focusing purely on UX, ExperienceU is a UX division of the Dobry web online consultancy agency. Our clients benefit from Dobry web’s expertise in all aspects of corporate website.

ExperienceU is a proud member of UX Alliance, the largest international UX agency network. We bring you the knowledge and experience of world’s best UX professionals, leading the path towards truly global user research.

Local businesses understand that UX is crucial for the success of their products, websites and apps. At ExperienceU, they find a cutting-edge usability lab, fully-equipped for usability studies of websites, products, prototypes and mobile apps.

Video introduction

Our Usability Lab

  • observer room in our usability lab
  • user testing in our usability lab
  • room for testers in our usability lab
  • design workshop in our usability lab

Come visit our laboratory

The Team


Tomáš Ludvík

Head of User Experience

Tomáš is a key member of the ExperienceU team. He takes care to ensure that our clients’ websites provide users with the information they seek both quickly and accurately. One word: usability. More words: user interface design, information architecture, usability testing, interaction design, etc. He will design a clear site which visitors will love. He is responsible for usability training.


Martin Cerman

Sales Director

Martin's professional path in the information technology passed the way from networking, application software, multimedia solutions to rich internet  applications and to the area of ​​UX. He is Adobe Certified Instructor. In addition to his product specialization he is regularly engaged in consultative business processes for corporate customers. In our team Martin is responsible for business development, communication with clients and international partners.


Jan Rudinský

Senior User Experience Researcher

Jan's work is focused on understanding users' needs and behavior when using digital or physical products and services. By applying the latest research methods he aims to ensure the best user experience of clients' products in telco, finance and automotive fields. Before entering the UX domain Jan has explored the user-centred design methods during two European research projects.


Filip Ekl

UX specialist
Filip´s main responsibility in ExperienceU is design, execution and evaluation of user research and testing. In his work Filip builds on the latest industry trends, but also on his experience in designing of graphical user interfaces and testing of bank web sites which was the main tasks in his previous job of a business analyst. In addition to the knowledge and skills of UX Filip is experienced with logistics and information systems for transportation, which graduated from the Czech Technical University in Prague.

Petr Žďárský

UX Specialist

Petr is working in UX design for several years. He gained experiences while working on few sport projects like Mujinstruktor or Runningchallenge. He always works to find creative and functional solutions, but with needs of users at first.

In his free time he likes to sport and for 8 years he played floorball on high standards. He also worked as skiing instructor where he can fully use advantages of English language from his stay in the United Kingdom.


Adam Fendrych

External UX Consultant

Adam is an External UX Consultant of the ExperienceU team. He takes care to ensure that our clients’ websites provide users with the information they seek both quickly and accurately. One word: usability. More words: user interface design, information architecture, usability testing, interaction design, etc. 


Jiří Suchý

Digital Strategy Director

Jiří is in charge of the EperienceU delivery team. He is responsible for the clients' satisfaction with the finished work and given results as well as the high professional standard of co-operation. He manages, creates and implements key projects for our main clients. 

Jiří has long-lasting experience with online marketing and successful redesigns. A redesign of a O2 website managed by Jiří brought about outstanding commercial results, higher level of satisfaction of customers and last but not least the very first place in the WebTop100 competition. For the LMC company, he initiated the implementation of principles of user affability, for which he lead and developed a team of UX specialists, researchers and designers. As an independent consultant, he has gathered a large amount of experience with user approach and the production of digital strategies for complex online projects.


Luboš Plotěný

Managing Director

Luboš is the Managing Director of ExperienceU. He is the author of a book called Budování úspěšného firemního webu  (Building a Successful Corporate Website) as well as a co-author of another book called Uživatelsky přívětivá rozhraní (User-Friendly Interfaces). He has successfully co-operated in the area of digital marketing with dozens of clients and client companies of all spheres and sizes. He himself has created a number of prosperous e-shops where he was also responsible for their web promotion and further development for some years. Furthermore, Luboš is the chairman of the Asociace UX, which is a citizen association targeted at user experience.

Luboš is the holder of the title Google Analytics Individual Qualification which he obtained among the first candidates in the Czech Republic. He is actively interested in all other aspects of a high-quality, prosperous website.

Why choose us?

We know
Czech users

Local knowledge meets research.

See our latest study

Fast recruiting

Get users in 1 week.

Tell us what you need

Own Usability Lab

The lab with the latest technical equipment.

Come visit our laboratory

Close to the airport

Get to the lab in 15 minutes.

Our location on the map

Perfect English

And translation services for tests.

Call us at +420 277 004 688

Lots of successful tests

We have a lot of happy clients.

See our Clients